How to truly improve workforce and customer motivation

The theory goes that people are motivated to do better or work harder or contribute more when their efforts serve a purpose… when they, serve a purpose.

In this TED talk from 2012 by behavioural economist Dan Ariely, we are introduced to this theory. It implies how, in practice, it could be applied to the way we, as marketers, sales directors and communicators should be approaching the very tactics used to better motivate our audiences.

When we are more invested in the task we perform, when we have exerted greater effort, and when that work is recognised or utilised, we in turn feel more motivated next time we come to do it or do something similar. This applies whether it’s selling product or engaging with branded content. Personal investment (effort) + recognition (purpose) = positive motivation

To read more of our insight visit the CI Group Hive.

Don’t cry wolf on content…

During a recent multi-agency review of a clients social media programme(not ours by the way!)I was stunned to see the extraordinary amount of social posting going to potential clients but that was generating an almost negligible response.

On closer examination, the clear issue was a complete lack of meaningful content made worse by a blatant attempt to nevertheless present it as meaningful. Effectively treating potential customers as idiots.

Not only was the campaign an extraordinary waste of resources but trying to engage anyone without a worthwhile story is also brand damaging and will deflate future engagement. A campaign that was worse the pointless in fact.

When it comes to content it has to real, relevant and truthfully engaging.

Good content won’t come out of thin air, it needs time, strategic and creative investment. Otherwise, the client will pay the price of crying wolf!

To read more of our insight visit the CI Group Hive.

Pepsi encourage Changing Behaviours in their customers…

Christmas ad’s have become something of a specialist genre in their own right. Here’s one from Pepsi Max, by AMV BBDO, that builds on the Pepsi brand values of ‘bold and unexpected‘ by encouraging consumers to ‘Change behaviours‘ at Christmas.

To read more of our insight visit the CI Group Hive.