Data captured by in car black box technology is processed by Octo to help Insurers understand driving behaviours at an individual driver level, which then allows them to price risk and manage claims with accuracy and efficiency and provide value added services to their customer base.

Octo’s unrivalled expertise through the positioning statement “The intelligence behind insurance innovation”.

We also asserted the brand leadership positioning with sign off as “the No 1 insurance telematics provider in the world”.

Using striking imagery and creating cut through in a cluttered, sometimes un-engaging market we were also able to communicate the benefits for Insurers of partnering with Octo.

The business has secured many B2B leads which has helped it secure agreements with a number of key insurers.

The challenge for enterprise-level businesses is finding the equilibrium of using legacy and cloud based technologies to optimise business performance. Once they have found this level they need to continue to strike this balance, fostering powerful new innovations whilst being able to manage the associated risk and cost.

Our insight for businesses was their need to achieve THE PERFECT BALANCE.

A hugely impactful campaign which clearly demonstrated the mastery of achieving THE PERFECT BALANCE. Our execution used extreme yoga poses to illustrate both the idea and difficulty of the achieving THE PERFECT BALANCE. Yoga Masters were selected to emphasise the professionalism of Fujitsu in providing these services whilst also creating creative cut-through by using yoga to communicate a highly technical service offering.

The complexity, power and flexibility of these images are exactly what businesses can achieve with Fujitsu Hybrid.

Development of full suite of campaign materials for advertising and promotional purposes, creation of a Hybrid Hive site, exhibition materials and stand, salesforce collateral, full guidelines, supporting videos.