OctoTrade Advertising

The Brief

As Octo’s global marketing agency, part of our remit was to produce trade advertising targeted at the global insurance market, creating awareness of the benefits that Octo’s Telematics data and analytics solutions can provide data captured by black box technology is processed by Octo to help Insurers understand driving behaviours at an individual driver level, which allows them to price risk and manage claims with accuracy and efficiency and provide value-added services to their customer base.

Our Insight

Our strategic thinking

Data captured by in car black box technology is processed by Octo to help Insurers understand driving behaviours at an individual driver level, which then allows them to price risk and manage claims with accuracy and efficiency and provide value added services to their customer base.

Our Solution

Our creative execution

Octo’s unrivalled expertise through the positioning statement “The intelligence behind insurance innovation”.

We also asserted the brand leadership positioning with sign off as “the No 1 insurance telematics provider in the world”.

The Results

The overall benefits

Using striking imagery and creating cut through in a cluttered, sometimes un-engaging market we were also able to communicate the benefits for Insurers of partnering with Octo.

The business has secured many B2B leads which has helped it secure agreements with a number of key insurers.