Roundtable Agency

Strategic and creative impact

The best things in communications are simply, well, simple!

Of course, getting to powerful simplicity, strategically and creatively, can be complex. That’s what we do. Creating and developing effective brands, strategies and communications to win our clients awareness, sales and loyalty.

We know the power of collaboration, we do integration properly

We also focus on keeping things simple, you won’t get over-engineered fluff from us, just honest, insightful strategy, communications and branding, that works! Simplicity demands common sense and standout creativity. Our work speaks for itself. Literally.

Approaching things the right way

It’s all about what we do and how we do it. We’re called Roundtable Agency because we work in a way that brings together all of the necessary knowledge and expertise that our client’s campaigns need. We deliver the best and most effective work with you and not for you.


We take a media and discipline neutral solution based approach. What’s the best way to fulfil the client objectives?

We use our proprietary Y model to truly get inside the brief and uncover insights that will drive the best solution. And there are no boundaries, often no single answer. We use one or more of our repertoire of creative skills and strategic expertise and experience across advertising, promotions, CRM, social, content and internal culture marketing.

In our quest for the answer we might use some of our specialist techniques which include:


Defining the compelling truth of the brand, that enables a consistent and accessible expression of the brand idea.


Brand Jam uncovers insights by bringing together diverse perspectives through a selection of wide ranging participants and theatrical catalysts. 


A collaborative online arena where agency and client grow ideas thorough collective thoughts and input sharing.


Scientifically establishing which part of a message and its presentation is or isn’t working using both eye-tracking and neuroscience techniques.

Featured Project


The Kraken Rum: The League Of Darkness

The League of Darkness engagement platform has helped the Kraken Rum deliver content and incentives to loyal consumers and hard to reach independent bar owners. Our CRM strategy has been instrumental in achieving distribution, sales growth and helping to maintain the brand’s strong equity.

With over 10,000 engaged members the platform has exceeded objectives and helped grow the brand’s distinctive personality through standout ideas and creativity.

Our Work
Food & Drink Federation
Fujitsu Hybrid
CI Group
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Insight from the Team

The latest news and insight from our team.

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Let's talk Changing Behaviours

Based in Soho we are at the heart of the advertising world. Come and visit us to see how we can utilise strategic thinking to enhance your brand.