The Brief

Enterprise businesses with legacy IT systems are increasingly looking for ways to comfortably migrate towards newer cloud based technology, but they don’t want to incur risk or waste their investment in existing on premise systems.Fujitsu wanted to position itself as being a leader in providing Hybrid solutions and asked the agency to develop an impactful and cut through identity and an integrated communications campaign for the launch of their Hybrid Services.

Our Insight

Our strategic thinking

The challenge for enterprise-level businesses is finding the equilibrium of using legacy and cloud based technologies to optimise business performance. Once they have found this level they need to continue to strike this balance, fostering powerful new innovations whilst being able to manage the associated risk and cost.

Our insight for businesses was their need to achieve THE PERFECT BALANCE.

Our Solution

Our creative execution

A hugely impactful campaign which clearly demonstrated the mastery of achieving THE PERFECT BALANCE. Our execution used extreme yoga poses to illustrate both the idea and difficulty of the achieving THE PERFECT BALANCE. Yoga Masters were selected to emphasise the professionalism of Fujitsu in providing these services whilst also creating creative cut-through by using yoga to communicate a highly technical service offering.

The complexity, power and flexibility of these images are exactly what businesses can achieve with Fujitsu Hybrid.

The Results

The overall benefits

Development of full suite of campaign materials for advertising and promotional purposes, creation of a Hybrid Hive site, exhibition materials and stand, salesforce collateral, full guidelines, supporting videos.

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