Westcoast has been incredibly successful in the IT distribution market achieving a £3 billion turnover. However in a disruptive marketplace, Westcoast’s transactional brand and business positioning was becoming dated and uncompetitive.

Yet the business was agile and many of their competitors were much larger conglomerates without the passion and people to deliver the best solutions. A situation of “David fighting Goliath”.

We undertook a series of Board Level interviews and a Brand DNA process to understand the brand definition now and in the future. ​​

We then delivered a competitive, multi market Brand DNA which underpinned a change management programme which would make the business robustly scalable for growing their business model.

Finally, we produced a fresh and engaging new identity, supported by full guidelines which were translated across all media and underpinned the launch of their new website.

The transformational DNA drove a new brand identity and a complete business change programme, enabling their re-seller enablement expansion programme and transforming the business for the 21^st Century.

Data captured by in car black box technology is processed by Octo to help Insurers understand driving behaviours at an individual driver level, which then allows them to price risk and manage claims with accuracy and efficiency and provide value added services to their customer base.

Octo’s unrivalled expertise through the positioning statement “The intelligence behind insurance innovation”.

We also asserted the brand leadership positioning with sign off as “the No 1 insurance telematics provider in the world”.

Using striking imagery and creating cut through in a cluttered, sometimes un-engaging market we were also able to communicate the benefits for Insurers of partnering with Octo.

The business has secured many B2B leads which has helped it secure agreements with a number of key insurers.

We understood that the independent on-trade have traditionally been a difficult and hard-to-reach audience particularly for challenger brands. We needed to find a way of demonstrating the rapidly growing demand and growth of The Kraken Black Spiced Rum to this audience in order to encourage trial and repeat stocking. We understood that only 1 in 4 independent bars/pubs had stocked or did stock The Kraken.

We also had a thorough understanding of the power and appeal of the brand, why it had been growing exponentially since it’s introduction in 2011. The consumer demand for the product was incredibly loyalist and this had contributed massively to its avid growth. We needed to marry the two together.

Create and develop an engagement platform that would intrinsically link both the independent on-trade and consumers through delivery of rich content, business support, incentivisation and exclusive offers and competitions.

By doing so we would reward both audiences for their ongoing advocacy and loyalty – helping to deliver demand and providing a vehicle that non-stockists could clearly see was beneficial to them. Offering not only reward for stocking and selling the product but by actively promoting it and on the other hand, helping to amplify the brand amongst consumers to push demand as well as pull it.

An engagement and communications platform with 10,000 members within 18 months – over 14,500 user sessions every month.

Contributing to a YoY increase in brand perception of 32% and a very significant increase in volume growth versus 2016. Plus, an overwhelming distribution growth in independent on-trade of vs.2016 well in excess of the forecast 50%.

The challenge for enterprise-level businesses is finding the equilibrium of using legacy and cloud based technologies to optimise business performance. Once they have found this level they need to continue to strike this balance, fostering powerful new innovations whilst being able to manage the associated risk and cost.

Our insight for businesses was their need to achieve THE PERFECT BALANCE.

A hugely impactful campaign which clearly demonstrated the mastery of achieving THE PERFECT BALANCE. Our execution used extreme yoga poses to illustrate both the idea and difficulty of the achieving THE PERFECT BALANCE. Yoga Masters were selected to emphasise the professionalism of Fujitsu in providing these services whilst also creating creative cut-through by using yoga to communicate a highly technical service offering.

The complexity, power and flexibility of these images are exactly what businesses can achieve with Fujitsu Hybrid.

Development of full suite of campaign materials for advertising and promotional purposes, creation of a Hybrid Hive site, exhibition materials and stand, salesforce collateral, full guidelines, supporting videos.

After a series of interviews with the FDF Board and senior managers of the members, a new Brand definition and DNA was created which significantly refreshed the existing brand.

The agency considered a number of territories including advocacy, mission, how the Federation could be better, tone of voice and universal characteristic and a new FDF positioning line was produced which captured the Federations multi-purpose and expert capabilities which produced an underlying statement and narrative of who they are – PASSIONATE ABOUT FOOD AND DRINK.

Our DNA model redefined the brand and allowed us to create a single page template for the new brand, it’s identity, communication and office space.

New guidelines including logo, colour, typography, tone of voice, stationery, and video was produced as well as a redesign of the new website.

We helped the FDF set the direction for their future development by creating a new brand positioning and identity which reflected the FDF’s growth and new status in the food and drinks sector. This was then combined with the new strapline “Passionate about Food & Drink” which brought the focus onto the people and businesses involved in the largest manufacturing market in the UK.